Forecast — Dates are estimated

UAE Holidays 2028

Middle East · AED · 3 public holidays · 5 shopping events ·Pop: 9.4M ·GDP: $552.3B

Key Events

Black FridayCyber MondayPrime Day

Top Platforms

Amazon AE25%
Noon12%
Shopify Stores7%
E-commerce growing at 62% YoY with 72% digital maturity.
Amazon AE + Noon: English-language market with two major platforms. High purchasing power.
Market tier: Tier 2
Growth potential: High
Cross-border ease: High

Public Holidays in UAE (2028)

Source: Nager.Date API — 3 public holidays

New Year's Day
January 1, 2028
Commemoration Day
November 30, 2028
National Day
December 2, 2028

Frequently Asked Questions

What is the Dubai Shopping Festival?

The Dubai Shopping Festival (DSF) is an annual month-long retail event starting in December, featuring massive discounts, entertainment, and fireworks. It attracts millions of visitors and generates billions in retail revenue. Both physical stores and online platforms participate, making it the Middle East's premier shopping event and a major tourism driver.

What is White Friday in the UAE?

White Friday is the Middle Eastern adaptation of Black Friday, rebranded because Friday is a holy day in Islam and 'black' carries negative connotations. Noon coined the term in 2014, and it has since been adopted across the region. It features similar deep discounts and has become the UAE's biggest online shopping event alongside DSF.

How does Ramadan affect e-commerce in the UAE?

Ramadan significantly impacts UAE e-commerce with increased spending on food, gifts, and fashion, especially before Eid. Online shopping peaks during evening hours after Iftar. Retailers run Ramadan-specific promotions and Eid collections. The period from Ramadan through Eid is one of the highest-grossing seasons for UAE e-commerce platforms.

Why is cash on delivery still popular in the UAE?

Cash on delivery (COD) remains popular in the UAE due to a large expatriate population accustomed to cash transactions and concerns about online fraud. However, COD rates are declining as digital payment infrastructure improves and consumer trust grows. Noon and Amazon UAE actively promote prepaid orders with additional discounts.