Cyber Monday 2026
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Cyber Monday is the online-only counterpart to Black Friday, offering exclusive digital deals from major e-commerce platforms. Created in 2005 by the National Retail Federation, it has grown into one of the largest online shopping days globally.
History & Origins
Cyber Monday was coined in 2005 by the National Retail Federation's Shop.org division, led by Ellen Davis, after researchers noticed a significant spike in online sales on the Monday following Thanksgiving. The trend was attributed to shoppers returning to workplaces with faster internet connections and browsing for deals they had seen over the weekend. What began as a modest online counterpart to Black Friday quickly grew into one of the biggest e-commerce days of the year. Over time, retailers extended Cyber Monday into "Cyber Week," with deals running through the following weekend. The event has also expanded internationally, with many countries adopting their own Cyber Monday traditions alongside or independent of Black Friday.
Market Scale & Popularity
Cyber Monday is the largest online shopping day in the United States, with US online sales reaching $13.5 billion in 2025, a 9.8% increase over the previous year. Globally, the event drives significant e-commerce activity in the UK, Germany, France, and across Latin America. According to Adobe Analytics, Cyber Monday 2025 saw a 10% increase in online spending compared to Black Friday. Over 80 million Americans shopped online on Cyber Monday 2025, with electronics, apparel, and toys among the top categories.
Business Impact
Cyber Monday represents a massive revenue opportunity for online retailers, often surpassing Black Friday in total digital sales. In 2025, US consumers spent $13.5 billion online on Cyber Monday alone, making it the biggest e-commerce day of the year. For pure-play e-commerce businesses like Amazon, Wayfair, and Chewy, Cyber Monday can generate 5-10% of annual revenue in a single day.
E-commerce Relevance
Cyber Monday is arguably the most important day on the e-commerce calendar, having been created specifically for online retail. Unlike Black Friday, which has brick-and-mortar roots, Cyber Monday is inherently digital. Retailers leverage email marketing, social media campaigns, and influencer partnerships to drive traffic. Conversion rates typically double on Cyber Monday compared to an average day.
Frequently Asked Questions
What is the difference between Black Friday and Cyber Monday?
Black Friday traditionally focuses on both in-store and online deals, often featuring doorbuster discounts on big-ticket items. Cyber Monday is exclusively online and tends to emphasize tech, electronics, and digital products. Over time, the distinction has blurred as both events now feature extensive online deals across overlapping categories.
Who created Cyber Monday?
Cyber Monday was created in 2005 by Ellen Davis of the National Retail Federation's Shop.org division. The term was coined after data showed a sharp increase in online shopping on the Monday after Thanksgiving.
Is Cyber Monday bigger than Black Friday?
In terms of online sales, yes. Cyber Monday consistently surpasses Black Friday in US e-commerce revenue, with $13.5 billion versus $10.8 billion in 2025. However, Black Friday still generates more total spending when in-store purchases are included.
How long do Cyber Monday deals last?
Originally a single-day event, Cyber Monday has expanded into "Cyber Week" for many retailers, with deals running from Monday through the following Sunday. Some major retailers like Amazon extend promotions even further.
What are the best things to buy on Cyber Monday?
Cyber Monday is particularly strong for electronics, smart home devices, laptops, TVs, and streaming subscriptions. Software, digital services, and online-only brands also offer deep discounts. Fashion and beauty deals have increased in recent years.