Black Friday 2026
🇺🇸 🇬🇧 🇨🇦 🇦🇺 🇩🇪 🇫🇷 🇪🇸 🇮🇹 🇳🇱 🇧🇷 🇲🇽 🇮🇳 🇸🇬 🇿🇦 🇳🇿 🇸🇪 🇳🇴 🇩🇰 🇵🇱 🇵🇹 🇮🇪 🇨🇭 🇦🇷 🇨🇴 November 27, 2026
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Black Friday is the biggest shopping event of the year, originating in the United States and now celebrated worldwide. Held the day after Thanksgiving, it marks the beginning of the holiday shopping season with massive discounts across all retail categories.
Frequently Asked Questions
Why is it called Black Friday?
The term originated in 1960s Philadelphia, where police used it to describe the heavy traffic and crowds the day after Thanksgiving. Retailers later embraced it as the day their profits went "into the black," meaning they became profitable for the year.
When does Black Friday occur each year?
Black Friday falls on the day after Thanksgiving in the United States, which is the fourth Friday of November. In 2024 it falls on November 29, and in 2025 on November 28. Many retailers now start deals earlier in the week or even in early November.
Is Black Friday only in the United States?
No. While it began in the US, Black Friday has expanded to over 60 countries including the UK, Germany, France, Brazil, Mexico, India, and Australia. Each market adapts the event to local shopping habits, though the core concept of deep post-Thanksgiving discounts remains.
Are Black Friday deals actually good discounts?
Many Black Friday deals offer genuine savings of 30-50% on popular items, especially electronics and appliances. However, some retailers inflate pre-sale prices or offer deals on lower-quality "derivative" models. Price tracking tools and early research help identify the best genuine offers.
How has online shopping changed Black Friday?
E-commerce has transformed Black Friday from a single in-store event into a multi-day digital shopping period. Online sales now exceed in-store sales, with mobile commerce dominating. Retailers launch online deals on Thanksgiving or earlier, reducing the urgency of Friday morning store rushes and expanding the event's global reach.