Forecast — Dates are estimated

Australia Holidays 2028

Oceania · AUD · 8 public holidays · 12 shopping events ·Pop: 26.0M ·GDP: $1.8T

Key Events

Black FridayCyber MondayBoxing Day

Top Platforms

Amazon AU18%
Shopify Stores10%
eBay AU8%
E-commerce growing at 48% YoY with 80% digital maturity.
Amazon AU: English-language market with Amazon FBA. Lower competition than US/UK.
Market tier: Tier 2
Growth potential: Low
Cross-border ease: Medium

Public Holidays in Australia (2028)

Source: Nager.Date API — 8 public holidays

New Year's Day
January 1, 2028
Australia Day
January 26, 2028
Good Friday
April 14, 2028
Easter Monday
April 17, 2028
ANZAC Day
April 25, 2028
Queen's Birthday
June 6, 2028
Christmas Day
December 25, 2028
Boxing Day
December 26, 2028

Frequently Asked Questions

What are EOFY Sales in Australia?

EOFY (End of Financial Year) sales run throughout June as Australia's financial year ends on June 30. Retailers offer significant discounts on electronics, fashion, and homewares. It is also popular for tax-deductible business purchases before the fiscal year closes.

What is Click Frenzy?

Click Frenzy is Australia's homegrown online shopping event, launched in 2012 as a 24-hour flash sale. It has since expanded into multiple events throughout the year, including Click Frenzy Mayhem and Click Frenzy Travel. It features deals from hundreds of Australian and international retailers.

Is Black Friday popular in Australia?

Black Friday has become increasingly popular in Australia since the mid-2010s, with major retailers like Myer, David Jones, and The Iconic participating. It now rivals Boxing Day as a key shopping event, with many consumers preferring it for holiday gift shopping.

How does Australia's geography affect e-commerce delivery?

Australia's vast size and dispersed population create significant logistics challenges. Major cities like Sydney and Melbourne enjoy fast delivery, but remote areas can wait a week or more. Retailers often offer free shipping thresholds, and Australia Post remains the backbone of the delivery network.