Forecast — Dates are estimated

Brunei Holidays 2028

Southeast Asia · BND · 0 public holidays · 0 shopping events

Market Overview

Brunei's $600 million e-commerce market benefits from high GDP per capita. Shopee BN and Daraz serve the market, with high cross-border shopping from Malaysia and Singapore. Cash-on-delivery, credit cards, and local bank transfers are the primary payment methods, reflecting the market's small but affluent consumer base. Despite the small population, high disposable income and strong digital adoption make Brunei an attractive niche market. Logistics infrastructure is well-developed, with efficient delivery within the country and seamless cross-border fulfillment from neighboring Malaysia.

Key Events

Singles' Day Black Friday Ramadan Sale

Top Platforms

Shopee BN

Lazada BN

AliExpress

E-commerce growing at 38% YoY with 35% digital maturity.

Shopee BN: Shopee provides entry to Brunei's small but high-purchasing-power market.

Market tier: Tier 3

Growth potential: Low

Cross-border ease: High

Public Holidays in Brunei (2028)

Source: Nager.Date API — 0 public holidays

Frequently Asked Questions

What is the biggest shopping event in Brunei?

Hari Raya (Eid al-Fitr) is the largest shopping season, with Shopee BN running major campaigns. 11.11 and Black Friday are also growing.

What payment methods are popular in Brunei?

Cash-on-delivery, credit cards, and local bank transfers are the primary payment methods in Brunei. Despite the small market size, high GDP per capita and strong digital adoption support a solid foundation for digital payments among affluent consumers.

Is Brunei a good market for cross-border sellers?

Brunei is a small but attractive niche market for cross-border sellers due to its high GDP per capita, strong digital adoption, and well-developed logistics infrastructure. Cross-border fulfillment from neighboring Malaysia and Singapore is seamless, and high disposable income supports premium product positioning.