Forecast — Dates are estimated

Brazil Holidays 2028

South America · BRL · 6 public holidays · 11 shopping events ·Pop: 216.4M ·GDP: $2.2T

Key Events

Black FridayCyber MondayChristmas Sale

Top Platforms

Mercado Libre25%
Amazon BR12%
Americanas8%
E-commerce growing at 78% YoY with 55% digital maturity.
Mercado Livre: Latin America's largest marketplace with 80M+ active buyers. Portuguese-language content essential.
Market tier: Tier 2
Growth potential: High
Cross-border ease: Low

Public Holidays in Brazil (2028)

Source: Nager.Date API — 6 public holidays

New Year's Day
January 1, 2028
Independence Day
September 7, 2028
Our Lady of Aparecida
October 12, 2028
All Souls' Day
November 2, 2028
Republic Day
November 15, 2028
Christmas Day
December 25, 2028

Frequently Asked Questions

How important is Black Friday in Brazil?

Black Friday is Brazil's largest e-commerce event, generating over 7 billion reais in a single weekend. However, it has faced credibility issues due to fake discounts (known as 'Black Fraude'). Industry groups now promote 'Black Friday Legal' (Legal Black Friday) to ensure transparent pricing and genuine deals for consumers.

What is PIX and how has it changed Brazilian e-commerce?

PIX is Brazil's instant payment system launched by the Central Bank in 2020. It enables free, real-time transfers 24/7 and has been adopted by over 140 million users. PIX has dramatically reduced reliance on boletos (payment slips) and cash on delivery, accelerating e-commerce growth across all income segments.

Why are installment payments so important in Brazil?

Installment payments (parcelamento) are essential in Brazil due to high credit card interest rates and consumer purchasing habits. Most retailers offer interest-free installments of up to 12 months. Without offering parcelamento, conversion rates drop significantly. It is standard practice across all e-commerce categories in Brazil.

How does Shopee compete in Brazil?

Shopee entered Brazil in 2019 and rapidly gained market share through aggressive subsidies, free shipping, and ultra-low prices from Chinese sellers. It targets price-sensitive consumers and has become one of the most downloaded shopping apps. Local retailers have lobbied for tax parity, but Shopee's low-cost model continues to attract millions of Brazilian shoppers.