Forecast — Dates are estimated
Switzerland Holidays 2027
Key Events
Top Platforms
Amazon DE15%
Shopify Stores10%
Digitec Galaxus8%
E-commerce growing at 35% YoY with 80% digital maturity.
Amazon DE + Digitec: Amazon DE ships to Switzerland. Digitec/Galaxus is the local leader. High AOV.
Market tier: Tier 2
Growth potential: Low
Cross-border ease: High
Public Holidays in Switzerland (2027)
Source: Nager.Date API — 8 public holidays
New Year's Day
January 1, 2027
Good Friday
March 26, 2027
Easter Monday
March 29, 2027
Ascension Day
May 6, 2027
Whit Monday
May 17, 2027
National Day
August 1, 2027
Christmas Day
December 25, 2027
St. Stephen's Day
December 26, 2027
Frequently Asked Questions
Is Black Friday popular in Switzerland?
Black Friday has grown significantly in Switzerland over the past decade, with most major retailers now participating. Online Black Friday sales have increased year-over-year, making it one of the top online shopping events alongside seasonal sales.
What are the traditional sale periods in Switzerland?
Switzerland has traditional seasonal sales in summer and winter, alongside growing participation in global events like Black Friday and Cyber Monday. Local marketplace promotions and holiday sales also drive significant e-commerce activity.