Forecast — Dates are estimated

Switzerland Holidays 2028

Europe · CHF · 8 public holidays · 9 shopping events

Market Overview

Switzerland's e-commerce market exceeds $12 billion annually, with among Europe's highest online spending per capita. Digitec/Galaxus dominates as the leading local marketplace, while Amazon DE (cross-border) and Zalando capture significant share across electronics, fashion, and home goods. TWINT is the dominant mobile payment method, complemented by credit cards and PostFinance in a high-trust, cash-light economy. Swiss consumers prioritize quality, fast delivery, and premium brands, with Black Friday (led by Digitec) and January clearance sales driving the year's biggest discount peaks.

Key Events

Black FridayCyber MondayChristmas Sale

Top Platforms

Amazon DE15%
Shopify Stores10%
Digitec Galaxus8%
E-commerce growing at 35% YoY with 80% digital maturity.
Amazon DE + Digitec: Amazon DE ships to Switzerland. Digitec/Galaxus is the local leader. High AOV.
Market tier: Tier 2
Growth potential: Low
Cross-border ease: High

Public Holidays in Switzerland (2028)

Source: Nager.Date API — 8 public holidays

New Year's Day
January 1, 2028
Good Friday
April 14, 2028
Easter Monday
April 17, 2028
Ascension Day
May 25, 2028
Whit Monday
June 5, 2028
National Day
August 1, 2028
Christmas Day
December 25, 2028
St. Stephen's Day
December 26, 2028

Frequently Asked Questions

What are the biggest shopping events in Switzerland?

Black Friday is Switzerland's biggest shopping day, with Digitec/Galaxus running the largest promotions across electronics and home goods. Cyber Monday and January clearance sales are strong secondary peaks, while Christmas sales peak in mid-December. Swiss consumers increasingly plan major purchases around November discounts.

What payment methods do consumers prefer in Switzerland?

TWINT is the dominant mobile payment method, widely used for both online and in-store retail. Credit cards and PostFinance are standard, and Switzerland is a high-trust, cash-light economy. Offering TWINT at checkout materially improves conversion with Swiss shoppers.

Is Switzerland a good market for cross-border sellers?

Yes. Switzerland has among Europe's highest online spending per capita and a premium-seeking consumer base. Digitec/Galaxus is the leading local marketplace, while Amazon DE and Zalando capture significant cross-border share. Sellers should price in CHF, register for Swiss VAT (if exceeding CHF 100,000 in annual sales), and emphasize quality and fast delivery.

How important is Digitec/Galaxus in Swiss e-commerce?

Digitec/Galaxus is Switzerland's dominant online marketplace, particularly for electronics, IT, and home goods, and has expanded into a broad general merchandise platform. It is essential for sellers targeting Swiss consumers in these categories. Optimizing offers and fulfillment on Digitec/Galaxus is often more impactful than Amazon for the Swiss market.