Seasonal
Forecast — Dates are estimated

Father's Day 2028

🇺🇸 🇬🇧 🇨🇦 🇦🇺 🇩🇪 🇫🇷 🇪🇸 🇮🇹 🇳🇱 🇧🇷 🇲🇽 🇮🇳 🇯🇵 🇲🇾 🇹🇭 🇻🇳 🇮🇩 🇵🇭 🇳🇿 🇸🇪 🇳🇴 🇩🇰 🇵🇱 🇵🇹 🇮🇪 🇨🇭 🇦🇷 🇨🇴 June 18, 2028

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Underserved gifting category. Good for electronics and experience gifts.
Best time to sell: June
Top country to target: 🇺🇸 United States
Expected ROI: Medium

Best Platforms

1Shopify72
2Amazon68
3TikTok Shop45
4Temu40
5AliExpress35

Father's Day drives substantial spending in electronics, apparel, tools, and experience gifts. While smaller than Mother's Day in total spending, it represents a significant retail event with growing e-commerce penetration and average order values.

Frequently Asked Questions

When is Father's Day celebrated?

In the United States, Canada, the UK, and many other countries, Father's Day falls on the third Sunday of June. Australia and New Zealand celebrate on the first Sunday of September. Many Catholic countries observe it on March 19 (St. Joseph's Day).

How much do people spend on Father's Day?

US Father's Day spending reached $22.9 billion in 2023, with the average consumer spending approximately $196. While lower than Mother's Day spending of $35.7 billion, the gap has been narrowing.

Why does Father's Day spending lag behind Mother's Day?

Several factors contribute: consumers tend to buy more expensive, emotion-driven gifts for mothers, while Father's Day gifts are often more practical and lower-priced. The celebration rate is also lower (75% vs. 84% for Mother's Day).

What are the most popular Father's Day gifts?

The most popular gifts include greeting cards (58%), special outings (52%), clothing (49%), gift cards (45%), and electronics (28%). Subscription services for coffee, beer, and meal kits have grown significantly.

How is e-commerce changing Father's Day shopping?

E-commerce has expanded Father's Day gift options significantly, especially through personalized and customized products. Subscription gifts have emerged as a popular online category. Last-minute digital options like e-gift cards capture procrastinators.