Forecast — Dates are estimated
Indonesia Holidays 2028
Top Platforms
Shopee ID30%
Tokopedia20%
Lazada ID10%
E-commerce growing at 82% YoY with 50% digital maturity.
Shopee ID: Shopee Indonesia is the largest Shopee market. COD removes payment barrier.
Market tier: Tier 2
Growth potential: Very High
Cross-border ease: Low
Public Holidays in Indonesia (2028)
Source: Nager.Date API — 5 public holidays
New Year's Day
January 1, 2028
Labour Day
May 1, 2028
Pancasila Day
June 1, 2028
Independence Day
August 17, 2028
Christmas Day
December 25, 2028
Frequently Asked Questions
What is Harbolnas in Indonesia?
Harbolnas (Hari Belanja Online Nasional / National Online Shopping Day) is Indonesia's government-backed e-commerce event, typically held on 12.12 each year. Created in 2012, it has grown into a major shopping event with participation from all major platforms. In 2023, Harbolnas generated over 25 trillion rupiah in transactions across participating e-commerce platforms.
Which e-commerce platforms dominate in Indonesia?
Tokopedia (now merged with GoTo) and Shopee are the dominant platforms in Indonesia, collectively accounting for over 70% of e-commerce GMV. Lazada, Bukalapak, and Blibli are secondary players. TikTok Shop's re-entry into the Indonesian market (through a partnership with Tokopedia) has added a significant live-commerce channel.