Forecast — Dates are estimated

India Holidays 2028

Asia · INR · 4 public holidays · 11 shopping events ·Pop: 1.43B ·GDP: $3.9T

Key Events

Big Billion DaysDiwali SaleSingles' Day

Top Platforms

Flipkart32%
Amazon IN28%
Meesho8%
E-commerce growing at 80% YoY with 55% digital maturity.
Amazon India: Amazon India has English seller tools. Lower competition than Amazon US.
Market tier: Tier 2
Growth potential: Very High
Cross-border ease: Low

Public Holidays in India (2028)

Source: Nager.Date API — 4 public holidays

Republic Day
January 26, 2028
Independence Day
August 15, 2028
Gandhi Jayanti
October 2, 2028
Christmas Day
December 25, 2028

Frequently Asked Questions

What are the Big Billion Days and Great Indian Festival?

Flipkart Big Billion Days and Amazon Great Indian Festival are India's biggest annual sales events, typically running concurrently in September or October before Diwali. Both offer massive discounts on electronics, fashion, and appliances. Together they generate billions of dollars in sales and are the Indian equivalent of Singles' Day in scale.

How important is Diwali for Indian e-commerce?

Diwali is the most important shopping season in India, comparable to Christmas in Western markets. Consumers buy electronics, gold, clothing, and gifts. E-commerce platforms launch weeks of Diwali-specific promotions. The festive season from Navratri to Diwali accounts for a significant portion of annual e-commerce revenue in India.

What role does UPI play in Indian e-commerce?

UPI (Unified Payments Interface) has transformed Indian e-commerce by enabling instant, free bank-to-bank transfers. It processes over 10 billion transactions monthly and is the dominant digital payment method. PhonePe, Google Pay, and Paytm are the leading UPI apps. UPI has dramatically reduced reliance on cash on delivery.

What is quick commerce in India?

Quick commerce delivers groceries and essentials in 10-30 minutes through dark stores. Zepto, Blinkit (owned by Zomato), and Swiggy Instamart are the leaders. This model has gained massive traction in Indian cities, changing consumer expectations for delivery speed and capturing a growing share of the grocery e-commerce market.