Forecast — Dates are estimated

Japan Holidays 2027

Asia · JPY · 15 public holidays · 10 shopping events ·Pop: 125.1M ·GDP: $4.0T

Key Events

Prime DayCyber MondayBlack Friday

Top Platforms

Amazon JP22%
Rakuten18%
Yahoo Shopping8%
E-commerce growing at 48% YoY with 88% digital maturity.
Amazon Japan: Amazon Japan has English seller tools. Rakuten requires Japanese entity.
Market tier: Tier 1
Growth potential: Low
Cross-border ease: Medium

Public Holidays in Japan (2027)

Source: Nager.Date API — 15 public holidays

New Year's Day
January 1, 2027
Coming of Age Day
January 5, 2027
National Foundation Day
February 11, 2027
Vernal Equinox Day
March 20, 2027
Showa Day
April 29, 2027
Constitution Memorial Day
May 3, 2027
Greenery Day
May 4, 2027
Children's Day
May 5, 2027
Marine Day
July 7, 2027
Mountain Day
August 11, 2027
Respect for the Aged Day
September 1, 2027
Autumnal Equinox Day
September 22, 2027
Sports Day
October 5, 2027
Culture Day
November 3, 2027
Labour Thanksgiving Day
November 23, 2027

Frequently Asked Questions

What are Fukubukuro lucky bags?

Fukubukuro are mystery grab bags sold on New Year's Day, containing items worth significantly more than the purchase price. Retailers from luxury brands to convenience stores participate. They are a beloved Japanese tradition that drives massive foot traffic and online sales on January 1, with some bags selling out within minutes.

What is Golden Week and how does it affect shopping?

Golden Week is a cluster of national holidays from late April to early May, creating one of Japan's busiest travel and shopping periods. Retailers run major promotions, and e-commerce platforms offer Golden Week specials. It is the second-largest shopping season after New Year's in Japan.

What is White Day in Japan?

White Day on March 14 is when people who received Valentine's Day gifts return the favor, typically with white-themed gifts like chocolate, jewelry, or lingerie. It generates significant retail revenue, especially in confectionery and accessories. E-commerce platforms run White Day campaigns targeting male shoppers.

How does Rakuten differ from Amazon Japan?

Rakuten operates as a marketplace connecting independent merchants, offering a more personalized shopping experience with loyalty points (Rakuten Points). Amazon Japan focuses on fast fulfillment and competitive pricing. Rakuten's ecosystem spans travel, banking, and mobile services, creating a unique cross-platform loyalty model.