Confirmed

South Korea Holidays 2025

Asia · KRW · 8 public holidays · 6 shopping events ·Pop: 51.7M ·GDP: $1.9T

Key Events

Singles' DayBlack FridayCyber Monday

Top Platforms

Coupang25%
Naver Shopping15%
11Street8%
E-commerce growing at 55% YoY with 86% digital maturity.
Coupang Rocket: Coupang's FBA-like model (Rocket Delivery) reduces logistics complexity.
Market tier: Tier 2
Growth potential: Medium
Cross-border ease: Medium

Public Holidays in South Korea (2025)

Source: Nager.Date API — 8 public holidays

New Year's Day
January 1, 2025
Independence Movement Day
March 1, 2025
Children's Day
May 5, 2025
Memorial Day
June 6, 2025
Liberation Day
August 15, 2025
National Foundation Day
October 3, 2025
Hangul Day
October 9, 2025
Christmas Day
December 25, 2025

Frequently Asked Questions

What is Coupang and why is it so popular?

Coupang is South Korea's largest e-commerce platform, often called the 'Amazon of Korea.' Its Rocket Delivery service offers dawn delivery (order by midnight, receive by 7 AM) and same-day delivery. This logistics innovation, combined with a vast product selection, has made Coupang the default shopping app for millions of Korean consumers.

What is live commerce in South Korea?

Live commerce combines real-time video streaming with instant purchasing, and South Korea is a global leader in this format. Naver Shopping and Kakao TV host live selling events where influencers demonstrate products. Viewers can buy directly during the stream, creating an interactive and urgent shopping experience that generates significant sales.

What is Pepero Day and how does it drive sales?

Pepero Day on November 11 is a popular gift-giving holiday where people exchange Pepero cookie sticks. It has evolved into a major shopping event, with retailers offering 11.11 sales across all categories. E-commerce platforms use it as a marketing hook, similar to Singles' Day in China, generating substantial online revenue.

How does Naver Shopping work?

Naver Shopping is a comparison shopping engine integrated into Korea's dominant search portal. Rather than selling directly, it aggregates listings from thousands of merchants, allowing consumers to compare prices. Naver Points and cashback incentives drive loyalty. It functions as Korea's primary product search engine, similar to Google Shopping in Western markets.