Mother's Day 2025
🇺🇸 🇬🇧 🇨🇦 🇦🇺 🇩🇪 🇫🇷 🇪🇸 🇮🇹 🇳🇱 🇧🇷 🇲🇽 🇮🇳 🇯🇵 🇲🇾 🇹🇭 🇻🇳 🇮🇩 🇵🇭 🇳🇿 🇸🇪 🇳🇴 🇩🇰 🇵🇱 🇵🇹 🇮🇪 🇨🇭 🇦🇷 🇨🇴 May 11, 2025
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Mother's Day is one of the top gifting holidays worldwide, driving sales in flowers, jewelry, greeting cards, and experiences. In the US alone, Mother's Day spending exceeds $30 billion annually, with average per-person spending continuing to rise each year.
Frequently Asked Questions
When is Mother's Day celebrated?
In the United States, Canada, Australia, and many other countries, Mother's Day falls on the second Sunday of May. The UK celebrates Mothering Sunday on the fourth Sunday of Lent, which falls in March.
How much do people spend on Mother's Day?
US Mother's Day spending reached $35.7 billion in 2023, with the average consumer spending approximately $274. It is the top gifting holiday in the US by total spending.
What are the most popular Mother's Day gifts?
Flowers are the most popular gift, purchased by approximately 70% of celebrants. Greeting cards follow at 78%, then special outings like brunch (55%), jewelry (42%), and gift cards (40%).
Why is Mother's Day the top gifting holiday?
Mother's Day leads in total spending because of its universal appeal—nearly everyone has a mother or maternal figure to honor. The 84% celebration rate in the US exceeds most other holidays.
How can e-commerce retailers maximize Mother's Day sales?
Key strategies include launching curated gift guides, offering personalized products, and guaranteeing delivery deadlines. Last-minute digital options like e-gift cards capture procrastinators. Social media advertising with emotional storytelling drives strong engagement.