Forecast — Dates are estimated

Mexico Holidays 2028

North America · MXN · 7 public holidays · 10 shopping events ·Pop: 128.5M ·GDP: $1.9T

Key Events

Black FridayCyber Monday

Top Platforms

Mercado Libre30%
Amazon MX15%
Walmart MX5%
E-commerce growing at 80% YoY with 50% digital maturity.
Amazon MX + Mercado Libre: Two dominant platforms with Spanish-language content. Growing seller tools.
Market tier: Tier 2
Growth potential: High
Cross-border ease: Low

Public Holidays in Mexico (2028)

Source: Nager.Date API — 7 public holidays

New Year's Day
January 1, 2028
Constitution Day
February 7, 2028
Benito Juárez's Birthday
March 1, 2028
Labour Day
May 1, 2028
Independence Day
September 16, 2028
Revolution Day
November 1, 2028
Christmas Day
December 25, 2028

Frequently Asked Questions

What is El Buen Fin?

El Buen Fin (The Good Weekend) is Mexico's largest shopping event, held annually in November before the Mexican Revolution holiday. Created in 2011 by the government and retailers to stimulate the economy, it offers discounts across all categories. It is Mexico's equivalent of Black Friday and generates billions of pesos in sales over a long weekend.

What is the Hot Sale in Mexico?

Hot Sale is Mexico's major mid-year online shopping event, typically held in late May through early June. Organized by the Mexican Online Sales Association (AMVO), it features exclusive online deals from hundreds of retailers. It was created to boost e-commerce adoption and has grown significantly since its inception in 2014.

How does OXXO facilitate e-commerce payments?

OXXO, Mexico's largest convenience store chain with over 20,000 locations, enables cash payments for online purchases. Shoppers select 'pay at OXXO' at checkout, receive a reference number, and pay in cash at any store. This is crucial in Mexico where many consumers lack credit cards or bank accounts, making OXXO a bridge between cash and digital commerce.

How fast is e-commerce growing in Mexico?

Mexico's e-commerce market is growing at over 25% annually, one of the fastest rates globally. The pandemic accelerated adoption, and growth continues driven by mobile shopping, improved logistics, and younger demographics. Mexico is consistently ranked among the top 10 e-commerce markets for growth potential worldwide.