Forecast — Dates are estimated

New Zealand Holidays 2028

Oceania · NZD · 10 public holidays · 10 shopping events

Market Overview

New Zealand's e-commerce market exceeds $8 billion annually, with online retail accounting for roughly 15% of total retail sales and growing at double-digit rates. Trade Me remains the dominant local marketplace, while The Warehouse, Amazon AU/NZ, and a growing base of Shopify-powered merchants serve digitally savvy consumers across both islands. Credit cards, POLi bank transfers, Apple Pay, Google Pay, and buy-now-pay-later leader Afterpay are the preferred payment methods, reflecting high mobile penetration and a card-first culture. Kiwi shoppers are highly engaged in global shopping events like Black Friday and Click Frenzy, with strong cross-border buying from Australia and fast adoption of click-and-collect and next-day delivery.

Key Events

Black FridayBoxing DayCyber Monday

Top Platforms

Amazon AU15%
Trade Me10%
Shopify Stores9%
E-commerce growing at 42% YoY with 72% digital maturity.
Trade Me + Amazon AU: Trade Me is the local marketplace. Amazon AU ships to NZ. English-language market.
Market tier: Tier 3
Growth potential: Low
Cross-border ease: High

Public Holidays in New Zealand (2028)

Source: Nager.Date API — 10 public holidays

New Year's Day
January 1, 2028
Day after New Year
January 2, 2028
Waitangi Day
February 6, 2028
Good Friday
April 14, 2028
Easter Monday
April 17, 2028
ANZAC Day
April 25, 2028
King's Birthday
June 5, 2028
Labour Day
October 5, 2028
Christmas Day
December 25, 2028
Boxing Day
December 26, 2028

Frequently Asked Questions

What are the biggest shopping events in New Zealand?

Black Friday and Cyber Monday are now New Zealand's largest online shopping events, with The Warehouse, Trade Me, and Amazon all running major promotions. Click Frenzy runs four multi-day online mega-sales per year (February, May, August, and November), with the November edition being the largest. Boxing Day (December 26) remains the biggest single in-store retail day and kicks off post-Christmas clearance.

What payment methods do consumers prefer in New Zealand?

Credit cards are the most widely used online payment method, followed by POLi for bank transfers and digital wallets like Apple Pay and Google Pay. Afterpay is the dominant buy-now-pay-later service and is deeply embedded in Kiwi online shopping. Offering Afterpay at checkout can meaningfully lift conversion, especially for fashion and electronics.

Is New Zealand a good market for cross-border sellers?

Yes. New Zealand has high internet and mobile penetration, English-language consumers, and strong cross-border buying habits, especially from Australia. Amazon AU/NZ and Trade Me offer practical entry points, and GST registration is required for sellers exceeding NZD 60,000 in annual sales. Fast shipping and clear customs/duty information are key to winning repeat customers.

How does New Zealand's geography affect e-commerce logistics?

New Zealand's two-island geography means North and South Island delivery times and costs differ, with South Island shipments often taking longer. Major carriers include NZ Post and Aramex, and click-and-collect is widely used to manage delivery costs. Sellers should set clear regional shipping expectations and consider Auckland-based fulfillment to serve the largest population center efficiently.