Forecast — Dates are estimated

Philippines Holidays 2028

Southeast Asia · PHP · 9 public holidays · 8 shopping events

Market Overview

The Philippines' e-commerce market exceeds $15 billion annually, growing at over 20% per year. Shopee and Lazada are the dominant platforms, with 11.11 and 12.12 being the biggest shopping events. The Philippines has a unique payday-sale culture, with major promotions on the 15th and 30th of each month coinciding with salary disbursements. Mobile commerce accounts for over 80% of transactions, and social commerce through Facebook and Instagram is particularly strong.

Key Events

Singles' DayBlack FridayCyber Monday

Top Platforms

Shopee PH35%
Lazada PH20%
TikTok Shop8%
E-commerce growing at 78% YoY with 42% digital maturity.
Shopee PH: Shopee Philippines with COD. English-language market reduces content barrier.
Market tier: Tier 3
Growth potential: High
Cross-border ease: Low

Public Holidays in Philippines (2028)

Source: Nager.Date API — 9 public holidays

New Year's Day
January 1, 2028
Day of Valor
April 9, 2028
Labour Day
May 1, 2028
Independence Day
June 12, 2028
National Heroes Day
August 5, 2028
All Saints' Day
November 1, 2028
Bonifacio Day
November 30, 2028
Christmas Day
December 25, 2028
Rizal Day
December 30, 2028

Frequently Asked Questions

What are Payday Sales in the Philippines?

Payday Sales are a unique Filipino retail tradition where e-commerce platforms offer major discounts on the 15th and 30th of each month, coinciding with bi-monthly salary disbursements. Shopee and Lazada both run Payday Sale promotions with flash deals and vouchers. The culture of timing purchases to payday is deeply embedded in Filipino consumer behavior.

How big is 11.11 in the Philippines?

11.11 is the largest shopping event in the Philippines. Shopee Philippines reported over 100 million orders during 11.11 2023, making it the platform's biggest day of the year. Lazada's 11.11 also generates massive traffic. Filipino consumers are among the most active 11.11 shoppers in Southeast Asia, with electronics, fashion, and beauty being top categories.

What payment methods are popular in the Philippines?

The Philippines has a mixed payment landscape: cash-on-delivery remains common (30%+ of transactions), but digital wallets like GCash (dominant with 60M+ users) and Maya are growing rapidly. Bank transfers via PESONet and InstaPay are popular, along with credit cards. 7-Eleven and pawnshop payment centers (e.g., Palawan, Cebuana) serve unbanked consumers.

Is the Philippines a good market for cross-border sellers?

Yes, the Philippines is a fast-growing e-commerce market with high English proficiency and a young, mobile-first population. Shopee and Lazada both support cross-border sellers. Social commerce (Facebook, TikTok) is particularly strong. Sellers should offer COD as a payment option, as many Filipino consumers prefer it, and price competitively given the price-sensitive market.