Confirmed

Pakistan Holidays 2024

Asia · PKR · 0 public holidays · 0 shopping events

Market Overview

Pakistan's $5 billion e-commerce market is rapidly growing at 28% annually. Daraz PK (Alibaba-owned) is the dominant platform, with 80% of transactions mobile-first. F-Commerce (Facebook-based selling) is uniquely strong, with many small sellers operating entirely through Facebook pages and WhatsApp. Cash-on-delivery accounts for over 60% of payments, while mobile wallets like JazzCash and Easypaisa are expanding digital payment access. Logistics infrastructure is improving but remains challenging outside major cities, making COD essential for reaching consumers in less developed regions.

Key Events

Ramadan SaleBlack FridayCyber Monday

Top Platforms

Daraz20%
AliExpress10%
Amazon5%
E-commerce growing at 82% YoY with 25% digital maturity.
Daraz PK: Daraz is Pakistan's leading marketplace with Alibaba backing and growing seller base.
Market tier: Tier 3
Growth potential: Very High
Cross-border ease: Low

Public Holidays in Pakistan (2024)

Source: Nager.Date API — 0 public holidays

Frequently Asked Questions

What is Blessed Friday in Pakistan?

Blessed Friday is Pakistan's version of Black Friday, typically held in late November. Daraz PK runs the largest campaigns with deep discounts across all categories.

Is Facebook commerce popular in Pakistan?

Yes, F-Commerce (Facebook-based commerce) is a significant channel in Pakistan, with many small sellers operating entirely through Facebook pages and WhatsApp.

What payment methods are popular in Pakistan?

Cash-on-delivery dominates in Pakistan, accounting for over 60% of e-commerce transactions. Mobile wallets like JazzCash and Easypaisa, along with bank transfers, are growing rapidly as digital payment infrastructure expands, particularly among younger and urban consumers.

Is Pakistan a good market for cross-border sellers?

Pakistan offers strong growth potential for cross-border sellers due to its large population and rapidly expanding digital adoption, but COD reliance and logistics challenges outside major cities require careful planning. Partnering with Daraz PK and offering COD is essential for market entry, while mobile wallets provide an emerging channel for digital-first consumers.