Holiday
Confirmed

Republic Day Sale 2024

🇮🇳 January 26, 2024

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Low competition entry point for Indian market. Good for testing.
Best time to sell: January
Top country to target: 🇮🇳 India
Expected ROI: Medium

Best Countries

Best Platforms

1Amazon75
2AliExpress22
3Temu18
4Shopify12
5Shopee10

Republic Day Sales coincide with India's national holiday on January 26th, marking a major post-New Year shopping period. Amazon India and Flipkart run multi-day Republic Day sales featuring discounts on electronics, appliances, and fashion. It is one of the top three sale events in India's e-commerce calendar alongside Diwali sales and Independence Day promotions.

Frequently Asked Questions

When do Republic Day Sales take place?

Republic Day Sales typically run for 4-5 days around January 26th, India's Republic Day. Amazon India and Flipkart usually start sales on January 20-22 and run through January 26-28. Prime/Plus members often get 24-hour early access.

What are the best deals during Republic Day Sales?

The best deals are typically on smartphones (exchange offers and bank discounts), laptops and electronics (15-30% off), large appliances (exchange bonuses), and fashion (end-of-season clearance). Bank offers from SBI, HDFC, and ICICI provide additional 10% instant discounts.

How does Republic Day Sale compare to Diwali sales?

Republic Day Sales are smaller than Diwali sales in total GMV, typically generating 30-40% of Diwali's revenue. However, they offer competitive pricing on electronics and appliances, and the post-bonus timing means many consumers have higher purchasing power in January than during other periods.