Confirmed
Sweden Holidays 2026
Key Events
Top Platforms
Amazon SE10%
Shopify Stores10%
CDON5%
E-commerce growing at 40% YoY with 78% digital maturity.
Amazon SE + CDON: Amazon Sweden launched 2020. CDON is the local marketplace. High English proficiency.
Market tier: Tier 2
Growth potential: Low
Cross-border ease: High
Public Holidays in Sweden (2026)
Source: Nager.Date API — 9 public holidays
New Year's Day
January 1, 2026
Epiphany
January 6, 2026
Good Friday
April 3, 2026
Easter Monday
April 6, 2026
Labour Day
May 1, 2026
National Day
June 6, 2026
Midsummer Day
July 11, 2026
Christmas Day
December 25, 2026
St. Stephen's Day
December 26, 2026
Frequently Asked Questions
Is Black Friday popular in Sweden?
Black Friday has grown significantly in Sweden over the past decade, with most major retailers now participating. Online Black Friday sales have increased year-over-year, making it one of the top online shopping events alongside seasonal sales.
What are the traditional sale periods in Sweden?
Sweden has traditional seasonal sales in summer and winter, alongside growing participation in global events like Black Friday and Cyber Monday. Local marketplace promotions and holiday sales also drive significant e-commerce activity.