Confirmed

Singapore Holidays 2024

Asia · SGD · 4 public holidays · 10 shopping events ·Pop: 5.6M ·GDP: $547.4B

Market Overview

Singapore is Southeast Asia's e-commerce hub, with the highest per-capita online spending in the region. Despite a population of only 5.6 million, Singapore's e-commerce market exceeds $8 billion annually, driven by high disposable income, world-class logistics, and 97% internet penetration. Shopee and Lazada dominate the market, while Amazon Singapore and local platform Qoo10 serve niche segments. Singapore's shopping calendar is heavily influenced by Chinese e-commerce events—11.11, 6.18, and 12.12 are major shopping days. The Great Singapore Sale (GSS), running from June to August, is a unique retail tradition dating back to 1994. As the regional headquarters for most global tech companies, Singapore serves as the launchpad for e-commerce innovations across Southeast Asia.

Key Events

Black FridayCyber MondaySingles' Day

Top Platforms

Shopee SG20%
Lazada SG12%
Amazon SG10%
E-commerce growing at 58% YoY with 82% digital maturity.
Shopee SG: English-language market with Shopee dominance. Low barrier for SEA entry.
Market tier: Tier 2
Growth potential: Medium
Cross-border ease: High

Public Holidays in Singapore (2024)

Source: Nager.Date API — 4 public holidays

New Year's Day
January 1, 2024
Labour Day
May 1, 2024
National Day
August 9, 2024
Christmas Day
December 25, 2024

Frequently Asked Questions

What is the Great Singapore Sale?

The Great Singapore Sale (GSS) is Singapore's flagship retail event, running from June to August since 1994. Originally focused on in-store promotions along Orchard Road, it has expanded to include major online promotions on Shopee, Lazada, and brand websites. GSS offers 8 weeks of discounts across fashion, electronics, beauty, and dining.

How big is 11.11 in Singapore?

11.11 is the largest online shopping day in Singapore. Shopee Singapore reported record orders during 11.11 2023, with electronics, beauty, and fashion as top categories. Lazada, Amazon Singapore, and Qoo10 also run major promotions. Singapore's high per-capita spending makes it one of the highest-grossing 11.11 markets per capita in Southeast Asia.

What is the 9.9-10.10-11.11-12.12 shopping cycle?

This is a series of date-based shopping promotions created by Shopee and Lazada that runs from September through December. Each event (9.9, 10.10, 11.11, 12.12) features escalating discounts and platform vouchers. The cycle builds momentum toward 11.11 as the peak event, with 12.12 serving as a year-end clearance. This cycle is unique to Southeast Asian e-commerce.

Which e-commerce platforms are most popular in Singapore?

Shopee is the market leader in Singapore, followed by Lazada. Amazon Singapore serves premium shoppers, while Qoo10 is popular for cross-border deals from Korea and Japan. Carousell dominates the C2C marketplace. Singapore consumers are sophisticated and price-sensitive, frequently comparing prices across platforms before purchasing.