Confirmed
Thailand Holidays 2024
Key Events
Top Platforms
Shopee TH30%
Lazada TH20%
TikTok Shop10%
E-commerce growing at 75% YoY with 58% digital maturity.
Shopee TH: Shopee Thailand has the highest market share. Thai-language content essential.
Market tier: Tier 2
Growth potential: Very High
Cross-border ease: Medium
Public Holidays in Thailand (2024)
Source: Nager.Date API — 12 public holidays
New Year's Day
January 1, 2024
Chakri Day
April 6, 2024
Songkran Festival
April 13, 2024
Labour Day
May 1, 2024
Coronation Day
May 5, 2024
King's Birthday
July 28, 2024
Queen's Birthday
June 3, 2024
Mother's Day
August 12, 2024
King Bhumibol Memorial Day
October 13, 2024
Father's Day
December 5, 2024
Constitution Day
December 10, 2024
New Year's Eve
December 31, 2024
Frequently Asked Questions
What are the biggest online shopping events in Thailand?
The biggest online shopping events in Thailand are platform-driven promotions: 11.11 (Singles' Day), 12.12 (Double 12), 9.9, and 6.6. Shopee Thailand reported over 100 million orders during 11.11 2023. Thai consumers also participate in global events like Black Friday and Prime Day, though at lower rates than platform-specific promotions.
How important is live-commerce in Thailand?
Live-commerce is extremely important in Thailand, with TikTok Shop generating over $5 billion in GMV in 2023. Thailand is TikTok Shop's largest market in Southeast Asia. Facebook Live selling and LINE shopping are also significant channels, making live-streaming a critical strategy for brands targeting Thai consumers.