Confirmed

Thailand Holidays 2025

Southeast Asia · THB · 12 public holidays · 8 shopping events

Market Overview

Thailand's e-commerce market exceeds $20 billion annually, making it the second-largest in Southeast Asia after Indonesia. Shopee and Lazada are the dominant platforms, with live-commerce via TikTok Shop growing rapidly. Key shopping events include 11.11, 12.12, and the mid-year 6.6 sale. The Thai government's Chunla Chon (Half Price) stimulus program has further boosted online spending. Social commerce through Facebook and LINE is particularly strong in Thailand.

Key Events

Singles' DayBlack FridayCyber Monday

Top Platforms

Shopee TH30%
Lazada TH20%
TikTok Shop10%
E-commerce growing at 75% YoY with 58% digital maturity.
Shopee TH: Shopee Thailand has the highest market share. Thai-language content essential.
Market tier: Tier 2
Growth potential: Very High
Cross-border ease: Medium

Public Holidays in Thailand (2025)

Source: Nager.Date API — 12 public holidays

New Year's Day
January 1, 2025
Chakri Day
April 6, 2025
Songkran Festival
April 13, 2025
Labour Day
May 1, 2025
Coronation Day
May 5, 2025
King's Birthday
July 28, 2025
Queen's Birthday
June 3, 2025
Mother's Day
August 12, 2025
King Bhumibol Memorial Day
October 13, 2025
Father's Day
December 5, 2025
Constitution Day
December 10, 2025
New Year's Eve
December 31, 2025

Frequently Asked Questions

What are the biggest online shopping events in Thailand?

The biggest online shopping events in Thailand are platform-driven promotions: 11.11 (Singles' Day), 12.12 (Double 12), 9.9, and 6.6. Shopee Thailand reported over 100 million orders during 11.11 2023. Thai consumers also participate in global events like Black Friday and Prime Day, though at lower rates than platform-specific promotions.

How important is live-commerce in Thailand?

Live-commerce is extremely important in Thailand, with TikTok Shop generating over $5 billion in GMV in 2023. Thailand is TikTok Shop's largest market in Southeast Asia. Facebook Live selling and LINE shopping are also significant channels, making live-streaming a critical strategy for brands targeting Thai consumers.

What payment methods are popular in Thailand?

Thailand has high digital payment adoption with PromptPay (QR-based bank transfer) being dominant. Credit cards, TrueMoney Wallet, and ShopeePay are also widely used. Cash-on-delivery remains common in rural areas but is declining. BNPL services like Atome and Pace are growing among younger consumers.

Is Thailand a good market for cross-border sellers?

Yes, Thailand is Southeast Asia's second-largest e-commerce market. Shopee and Lazada both have cross-border programs, and the government supports e-commerce through the Thailand 4.0 initiative. Sellers should note that Thai consumers strongly prefer localized product descriptions in Thai, and product reviews significantly influence purchase decisions.