Confirmed

Turkey Holidays 2024

Europe · TRY · 7 public holidays · 3 shopping events ·Pop: 85.3M ·GDP: $1.4T

Key Events

Black FridayCyber MondayRamadan Sale

Top Platforms

Trendyol25%
Hepsiburada15%
Amazon TR8%
E-commerce growing at 70% YoY with 52% digital maturity.
Trendyol + Hepsiburada: Two dominant local marketplaces. Trendyol owned by Alibaba with growing cross-border.
Market tier: Tier 2
Growth potential: High
Cross-border ease: Low

Public Holidays in Turkey (2024)

Source: Nager.Date API — 7 public holidays

New Year's Day
January 1, 2024
National Sovereignty Day
April 23, 2024
Labour Day
May 1, 2024
Commemoration of Atatürk
May 19, 2024
Democracy Day
July 15, 2024
Victory Day
August 30, 2024
Republic Day
October 29, 2024

Frequently Asked Questions

How popular is Black Friday in Turkey?

Black Friday has become a major shopping event in Turkey, with Trendyol, Hepsiburada, and Amazon Turkey all participating. Turkish retailers often extend promotions over an entire week. However, some consumers remain skeptical about discount authenticity. Despite this, online traffic and sales volumes consistently break records each year.

What makes Trendyol unique in the Turkish market?

Trendyol is Turkey's largest e-commerce platform, backed by Alibaba since 2018. It differentiates itself through a strong marketplace model, fast delivery in major cities, and Trendyol Go for quick commerce. It also serves as a cross-border platform, enabling Turkish sellers to reach global markets, which has been a significant growth driver.

How do installment payments work in Turkish e-commerce?

Installment payments are essential in Turkish e-commerce, with most consumers spreading purchases across 3 to 12 months. Credit card installments are offered by banks at varying interest rates. Without installment options, conversion rates drop significantly. This payment preference reflects economic conditions and consumer habits in Turkey.

How does currency volatility affect Turkish e-commerce?

The Turkish lira's volatility significantly impacts e-commerce. Imported goods become more expensive, driving consumers toward domestic alternatives. Conversely, Turkish e-commerce exports have grown as products become cheaper for foreign buyers. Platforms like Trendyol have capitalized on this by expanding cross-border operations, making Turkey a growing e-commerce export hub.