Confirmed

Vietnam Holidays 2026

Southeast Asia · VND · 4 public holidays · 8 shopping events

Market Overview

Vietnam's e-commerce market exceeds $18 billion annually, growing at over 25% per year—among the fastest rates in Southeast Asia. Shopee leads the market, followed by Lazada and Tiki. The 11.11 and 12.12 platform promotions are the biggest shopping events, with Shopee Vietnam reporting over 200 million orders during 11.11 2023. Vietnam's young population (median age 32) and high smartphone penetration make it a mobile-first market. Cross-border e-commerce from China accounts for a significant share of total GMV.

Key Events

Singles' DayBlack Friday618 Shopping Festival

Top Platforms

Shopee VN35%
Lazada VN15%
Tiki10%
E-commerce growing at 85% YoY with 45% digital maturity.
Shopee VN: Shopee Vietnam has 35%+ market share. COD makes entry easy for sellers.
Market tier: Tier 3
Growth potential: Very High
Cross-border ease: Low

Public Holidays in Vietnam (2026)

Source: Nager.Date API — 4 public holidays

New Year's Day
January 1, 2026
Reunification Day
April 30, 2026
Labour Day
May 1, 2026
National Day
September 2, 2026

Frequently Asked Questions

What are the biggest shopping events in Vietnam?

The biggest shopping events in Vietnam are platform promotions: 11.11 (Singles' Day), 12.12 (Double 12), 9.9, and 6.6. Shopee dominates with the largest market share, and Vietnamese consumers are among the most active deal-seekers in Southeast Asia. Local events like Vietnamese Women's Day (October 20) also drive retail promotions.

How is Vietnam's e-commerce market evolving?

Vietnam's e-commerce market is evolving rapidly, with growth exceeding 25% annually. Key trends include the rise of Shopee Live and TikTok Shop for live-commerce, increasing adoption of digital wallets (MoMo, ZaloPay), and growing cross-border purchasing from China. The government's National E-commerce Development Master Plan aims to grow e-commerce to 10% of total retail sales by 2025.

What payment methods are popular in Vietnam?

Cash-on-delivery remains significant in Vietnam (40%+ of transactions), but digital payments are growing rapidly. ZaloPay, MoMo (dominant e-wallet with 25M+ users), VNPay, and ShopeePay are the leading digital payment methods. Bank transfers and credit cards are used but less common than e-wallets among younger consumers.

Is Vietnam a good market for cross-border sellers?

Vietnam is one of SEA's fastest-growing e-commerce markets with 20%+ annual growth. Shopee dominates with over 70% market share. Cross-border sellers benefit from Vietnam's young, mobile-first population and increasing middle class. However, COD remains important, so logistics partnerships are crucial. Product localization in Vietnamese significantly improves conversion rates.