Back To School 2028
🇺🇸 🇬🇧 🇨🇦 🇦🇺 🇩🇪 🇫🇷 🇪🇸 🇮🇹 🇧🇷 🇲🇽 August 15, 2028
Best Platforms
Back-to-school shopping is the second-busiest retail season after winter holidays. Parents and students spend billions on supplies, electronics, apparel, and dorm essentials, with peak spending occurring from mid-July through early September.
Frequently Asked Questions
When does back-to-school shopping season start?
Back-to-school shopping typically begins in early July, with major retailers launching promotions by mid-July. The season peaks in late July through mid-August for K-12 supplies and extends into September for college students.
How much do families spend on back-to-school?
In 2023, the average US family with K-12 children spent approximately $890 on back-to-school items, while college student families spent an average of $1,367. Total US back-to-school spending exceeded $41 billion in 2023.
What are the best back-to-school deals?
The best deals focus on laptops and tablets, with retailers offering education discounts of 5-10% plus gift card promotions. College students can access exclusive education pricing through programs like Amazon Prime Student and Apple Education.
Is back-to-school shopping only for families with children?
No. While families with school-age children are the primary drivers, back-to-school sales attract a broad audience. College students, teachers stocking classrooms, and adult learners all contribute to spending.
How has e-commerce changed back-to-school shopping?
E-commerce has transformed back-to-school from an in-store August event into a months-long digital shopping period. Over 50% of back-to-school purchases are now made online. Social media platforms like TikTok now heavily influence purchasing decisions.