Easter Sale 2028
🇺🇸 🇬🇧 🇨🇦 🇦🇺 🇩🇪 🇫🇷 🇪🇸 🇮🇹 🇳🇱 🇧🇷 🇲🇽 🇿🇦 🇳🇿 🇸🇪 🇳🇴 🇩🇰 🇵🇱 🇵🇹 🇮🇪 🇨🇭 🇦🇷 🇨🇴 April 16, 2028
Best Platforms
Easter sales coincide with the spring holiday period, driving spending on confectionery, gifts, apparel, and home decor. The long Easter weekend is also a major travel and hospitality period, with associated retail promotions across multiple categories.
Frequently Asked Questions
When does Easter fall each year?
Easter falls on the first Sunday after the first full moon following the vernal equinox, which means the date varies between March 22 and April 25. In 2025, Easter Sunday is April 20. This variability requires retailers to adjust promotional calendars annually.
How much do people spend on Easter?
US Easter spending reached $23.3 billion in 2023, with the average consumer spending approximately $192. The largest categories were food ($7.3 billion), candy ($3.3 billion), clothing ($4 billion), and gifts ($3.8 billion).
What are the most popular Easter purchases?
Candy is the most universal Easter purchase, with Americans buying over 120 million pounds of chocolate each season. Food for Easter meals represents the largest spending category. Children's spring clothing, Easter baskets and fillers, and flowers are also popular.
Why is Easter important for the confectionery industry?
Easter is the second-busiest season for confectionery after Halloween, with US candy spending reaching $3.3 billion in 2023. For manufacturers like Cadbury, Lindt, and Hershey, Easter products can represent 10-15% of annual confectionery revenue.
How do retailers plan for Easter's variable date?
Retailers must plan Easter promotions 6-12 months in advance while accounting for the holiday's shifting date. Early Easter compresses the spring selling season, while late Easter extends it. Marketing calendars are adjusted each year to align promotional intensity with the specific Easter date.