When Is 11.11 Sale? Singles' Day Date, Deals & Global Guide
The 11.11 Singles' Day Sale always falls on November 11. Learn the date, understand the world's largest shopping event, and prepare your strategy for Alibaba's $84B festival.
Quick Answer
The 11.11 Sale (Singles' Day) always falls on November 11th each year. In 2026, it falls on Wednesday, November 11, 2026.
Full Explanation
Singles' Day (11.11) is the world's largest shopping event by GMV, originating in China as an anti-Valentine's Day celebration and transformed by Alibaba into a global shopping phenomenon. The 2023 edition generated over $84 billion in GMV across Alibaba's platforms — dwarfing Black Friday and Cyber Monday combined. The event has expanded beyond China to Southeast Asia (Shopee, Lazada), Japan, South Korea, and increasingly Western markets.
Marketing Strategy & Insights
For brands targeting Asian markets, 11.11 is the most important sales event of the year. Preparation should begin by August: register on Tmall/Taobao by July, plan live-streaming schedules by September, prepare pre-sale discounts by October. Southeast Asian sellers should focus on Shopee and Lazada 11.11 campaigns. The pre-sale period (1-3 November) now generates 30-40% of total 11.11 GMV.
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Frequently Asked Questions
When is the 11.11 Singles' Day Sale in 2026?
The 11.11 Singles' Day Sale always falls on November 11th. In 2026, it falls on Wednesday, November 11, 2026.
Is Singles' Day only on Alibaba?
Singles' Day originated on Alibaba's Tmall and Taobao platforms, but it has expanded to other marketplaces including Shopee, Lazada, JD.com, and even some Western retailers. Each platform runs its own 11.11 promotions.
Can global shoppers participate in 11.11?
Yes, many 11.11 deals are available globally through platforms like AliExpress and Shopee. Southeast Asian markets (Singapore, Malaysia, Thailand, Indonesia) have strong 11.11 participation, and Western retailers are increasingly offering 11.11 promotions.
What types of deals are available on 11.11?
11.11 features massive discounts across all categories: electronics, fashion, beauty, home goods, and luxury brands. Unique to 11.11 are live-streaming exclusive deals, group-buy discounts, and pre-sale vouchers that offer additional savings during the event.
How does Singles' Day compare to Black Friday?
Singles' Day generates significantly higher GMV ($84B+ on Alibaba alone vs ~$9.8B US Black Friday online sales), but it's concentrated in Asian markets. Black Friday has broader global participation, especially in Western markets. Both events are expanding globally.